Keyword research is a crucial part of any successful SEO strategy. By identifying the right keywords to target, you can improve your website's visibility, ranking and drive more traffic to your site. One of the best tools for conducting keyword research is Google Keyword Planner.
In this guide, we'll walk you through how to use Google keywords to find the best keywords for your website. But before proceeding to the main topic let's have a brief introduction to Google Keywords Planner.
What is Google Keyword Planner?
Google Keyword Planner is a free tool provided by Google Ads that helps you find the right keywords for your website. With Keyword Planner, you can see how often specific keywords are searched and get ideas for new keywords that you may not have considered. The tool provides valuable data on the competition level and estimated cost per click for each keyword, which can help you make informed decisions about which keywords to target.
Step-by-Step Guide to Using Google Keyword Planner
1. Create a Google Ads Account
To use Google Keyword Planner, you need to create a Google Ads account. Once you have created your account, log in to your Google Ads dashboard.
2. Access Keyword Planner
To access Keyword Planner You've to take following steps:
- Click on the "Tools & Settings" tab in the top right corner of your dashboard.
- From the drop-down menu, select "Keyword Planner."
3. Choose Your Keyword Research Option
Keyword Planner offers two options for conducting keyword research:
- "Discover New Keywords"
- "Get search volume and forecasts."
Select the option that best suits to your needs.
4. Enter Your Seed Keywords
The next step is to enter your seed keywords. Seed keywords are the main keywords that describe your business, products, or services. Enter up to 10 seed keywords into the search bar and click "Get Results."
5. Review the Keyword Ideas
Keyword Planner will provide you with a list of keyword ideas based on your seed keywords. The list will include information on the average monthly search volume, competition level, and estimated cost per click for each keyword. Use this information to identify relevant keywords with high search volume and low competition.
6. Refine Your Keyword List
Once you've find and identified your target keywords, it's time to refine your keywords list. You can use filters to narrow down your list based on search volume, competition, and other factors. Refining your list will help you focus on the most valuable keywords for your business.
7. Analyze the Competition
Google Keyword Planner also allows you to analyze the competition for each keyword. You can view the websites that are ranking for each keyword and identify opportunities to outrank them. Use this information to create content that is more valuable and relevant than your competitors'.
8. Use Your Keywords Strategically
Once you've analyze the competition of your target keywords, it's important to use them strategically throughout your website. Incorporate your keywords into your page titles, meta descriptions, and content. Be careful not to overuse your keywords, as this can be seen as spammy by search engines.
Conclusion
Google Keyword Planner is a powerful tool for conducting keyword research and improving your website's SEO. By following these steps, you can use Keyword Planner to find the best keywords for your business and incorporate them strategically into your website. Remember to regularly update your keyword list based on changes in search volume and competition, and to monitor your website's performance in search engine results pages. By consistently optimizing your website for the right keywords, you can drive more traffic and grow your business.
Also Read:
How to advertise Your Business on Google Ads: A Beginner guide to boos your business